Nov 20 2019 marks the 30th anniversary of the Convention on the Rights of the Child. For this occasion, the European Union and Unicef joined forces to launch an international awareness campaign, using the immensely popular social media platform: TikTok. ‘The Real Challenge’ challenges kids to replicate the real life situation of one of their peers in unjust circumstances. The campaign has amassed a staggering 472 million views and counting. The campaign was created by Roses Are Blue and Mutant.
Director
Gijs Polspoel
Production
Roses Are Blue
DOP
Jan Mestdagh
Art Director
Caroline Verbrugghe
Agency
Mutant Agency
Creative Director
Odin Saillé
Awards
Bronze - Creative Belgium Award - Digital & Social networking
Gold - World Media Festival - Intermedia-globe hand in hand special award
Bronze - Caples Award - Mobile
Bronze - Caples Award - PR
Bronze - Caples Award - Not For Profit
Bronze - Eurobest - Digital
Gold - Mixx Award - Digital communication - Best campaign charity
Silver - Mixx Award - Digital media - best influencer campaign
